Business Micros today unveiled a new corporate identity designed to reflect its strengths, values and personality.

The software specialist, famed for its flagship Evolution product, felt that it had grown beyond its previous identity which had existed since the 1980s and so has invested in a strong, contemporary new look.

The key to the identity is the new Business Micros logo which uses a clever graphical device to communicate the company's key corporate message that it is both a partner and a helping hand in its customers' businesses.

Graeme Bailey, the company's sales director, said of the move:
"Business Micros is a very different company now from the one founded in 1979. It retains its core values of course but it is larger, more dynamic and much more capable than ever before.

"We wanted an identity which reflected that change but which didn’t turn us into a faceless corporate organisation. We are delighted with the 'evolution' which has taken place and we hope our customers like the change."

Business Micros is extending the new identity throughout its advertising, marketing literature, packaging and communications and customers can expect to see the brand promoted widely over the coming months.

Posted on 1st Oct 06