U.S Expansion
Business Micros In AtlantaSoftware specialists Business Micros used last week's Glassbuild America exhibition in Atlanta as a possible platform for an expansion into the US and Canada.
The company visited the show with a view to identifying a partner who could help it export its programmes to the North American window fabrication market and is now in negotiations with several leading software developers with a view to securing a deal.
Managing director Graeme Bailey said: "In world terms, the European window software market is very advanced. Our research tells us that the programmes which Business Micros have developed here, particularly in terms of optimisation are way ahead of what is available elsewhere.
Not surprisingly, we met a number of US software houses and vendors at the show who were very interested in what we had to offer and we are hopeful that we can reach an agreement with our chosen company."
Business Micros is one of the largest software suppliers in the UK window industry. With more than 3,500 customers and 34 staff, it has both the technical expertise and the resources to finance a global expansion.
Graeme adds: "The US market has significant similarities with the UK so is the obvious choice for the first stage in our planned development. The geographical limitations mean that it is much more web based than here in the UK where installation and service is generally delivered in person but we have concentrated much of our programming in the last couple of years on on-line initiatives so we are well placed to take advantage of that.
"We want to build Business Micros into a global brand and we are taking the first very significant step towards achieving our ambitions."


Posted on 21st Sept 05
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