The breadth of expertise within the Business Micros Group, and its reputation as the industry’s number one software provider, meant it was always the first choice to partner with Making Your Space when the company was planning its high-profile launch into the premium garden room and outdoor living market.
The team behind Making Your Space wanted to create a stylish, consumer-friendly website which would engage homeowners and also deliver a completely new 3D configurator to drive retail enquiries and give a real USP to trade customers.
Web design came courtesy of Business Micros Group The Consultancy and the 3D configurator was created by the same in-house programming experts behind the Business Micros TOUCH platform.
Crucially, Making Your Space now has the option to work with Business Micros to integrate these front-end tools with its next-gen Touch software to encompass the entire supply chain of consumers, installers, fabricators, and material suppliers in one fully integrated system.
From the outset of the project, Ryan Crossley, Director at Making Your Space, felt that Business Micros was the right partner for the project. He said: “Not only did they understand the scale of our ambition and deliver a garden room portal which is already head and shoulders above what our competition are offering, we know that they also have all the knowledge, products and expertise in-house to help us as we continue to grow.”
Currently, the Making Your Space configurator is the big differentiator which is helping to generate enquiries from both the trade and retail markets. It sits on the new Making Your Space website at https://www.makingyourspace.co.uk/ and allows homeowners to design their dream garden room, get an indication of cost and then submit an enquiry.
It is simple and intuitive to use and lets customers add all the options they need from flooring to electrics. The fact that enquiries are already effectively price conditioned means that all the leads being passed to trade customers are genuine and they are allocated by postcode, using a tool also developed by Business Micros.
Trade customers who sign up as Making Your Space Design Partners also have the option of having their own branded version of the 3D configurator embedded on their own website for free, enabling them to generate their own leads and promote the garden room option for themselves.
Nick Bailey, Business Micros’ Business Development Manager, confirms that Business Micros is making major strides in the growing garden room market. He added: “The project for Making Your Space is a great demonstration of what we can deliver on 3D configurators. We’ll also be adding this functionality to our TOUCH software platform shortly so that customers can quote, price and order garden rooms from their chosen supplier using the same technology they use to order windows and doors.”