Glass News, VOI, November

“Marketing budgets, and marketing staff, are usually the first to suffer cuts in difficult times, and many would say, wrongly.  But has this past year changed your marketing thinking and efforts, or changed how you market your products or services?  Are you using different channels now that face-to-face contact with your customers is restricted?  What are those changes, and do you think they will become your marketing norm?  Indeed, has the need to think outside-the-box actually benefitted your marketing and, in turn, your sales?” 

The sales and marketing team at Business Micros have spent much of this year preparing for the launch of our brand-new TOUCH software platform, which goes live this month when installers can start to download their free trial of our TOUCH Vendor product.

Although it’s been several years in development, the TOUCH platform could almost have been designed specifically for the times we now find ourselves in.

TOUCH Vendor helps installers capture leads online, sell virtually to homeowners, generate quotes, and process and place orders direct from their tablet or laptop. We’re obviously not alone in launching an online sales generation tool in the midst of a Pandemic. However, we’re so confident in the strength of the end to end TOUCH platform that encouraging installers to go online and compare ours with the rest was always at the heart of our marketing strategy.

We’ve supplemented social media and online marketing with some PR and advertising to drive traffic to the new TOUCH website and, as we roll out the rest of the TOUCH products throughout next year, we’ll certainly be continuing with that approach.

Nick Bailey, Business Development Manager, Business Micros